For sake of, say, email templates, it would be nice if it could use just the first name (if present) or the business name (if no first name present) (if it's just easier to just make new tags, I suppose, like {{customerbillingorfirstname}}). Or letting us make tags out of other tags, possibly.

Or else, some way to allow us to cascade the options, like (({{customerbillingname}}/{{customerfirstname}}/{{customerbusinessname}})), to use the billing name else first name else business name. (I can imagine a few other instances where a cascade selection might be nice, too.)

Basically, as it stands, I ran with the email templates, so that it says "Hi, Jason!" (Hi, {{customerbillingname}}!) But, if there's no billing name, it'll use their full name "Hi, Jason Pitt!" which seems a bit much, is all.

I suppose it sounds a bit silly, but I just like tinkering with things, I guess, and it just feels so very close to perfect as it is, just that little more would be fantastic.