The following isn't legal advice -- any processor or bank may have their own rules. This is what we understand from talking to industry partners at great length. Please consult your merchant provider with this knowledge in hand.

Summary

Banks, processors, and Point vendors are using this as a way to talk customers into changing providers and not sharing the meaningful detail of what is really happening and the real world impact to you as a merchant.

EMV Legislation - USA

Legislation was passed that is making the United States begin implementing EMV (Chip and Pin) credit card processing. The goal is to cut down on fraud.

What is Changing

If you (service provider/retail store/etc) process a transaction using a "stolen" credit card right now, you are not liable.

At some point in the future if you process a transaction with a "stolen" credit card and you use magnetic stripe instead of EMV you may be liable for the processed amount.

What is the impact to you? Well, it depends. In most repair shops your exposure to stolen cards is non-existent. So if you have never been targeted by someone with a stolen credit card, you could decide to not worry about EMV for now.

Dispelling Misinformation

1. Merchants are NOT going to be required to use EMV (Canada has been EMV for 10+ years and still uses magnetic stripes too).
2. You will NOT get better rates by using EMV.
3. You will NOT have higher fees of any type by using magnetic stripe.

Our Software's EMV Status

We are certified to use EMV terminals. They are currently available to Worldpay users. See these articles to learn how to set them up and use them.
Worldpay Payments Setup Instructions
Using your Worldpay Credit Card (EMV/Chip and Pin) Terminal

Sources:
EMV Migration – Driven by Payment Brand Milestones